Our Niche Marketing Approach

It is a marketing fact that working a Niche, is a better strategy than trying to help everyone…

The work IRUN have done in this area is delivering huge  benefits both to IRUN and our clients.  Deals are much easer to identify and close and the resulting deal values are much more attractive both to clients and to IRUN.
A number of our network have already enjoyed the fruits of these initiatives and have clients singing their praises as a result.

The additional spin off benefit of working a targeted Niche ‘vertical’ market is the scope to deliver additional value by working with partners.  We are actively pursuing a number of initiatives in the area, examples include:

  • Accountancy and financial controls
  • Cost reduction service providers
  • Electrical services
  • Industrial cleaning
  • Signage
  • Health and Safety and Human Resource
  • Fire Compliance Safety

If any of our network have any discussions or contacts who could provide national coverage please share the detail so we can work together to maximise the chances of success.  Working a niche – it makes sense!


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