Sports shop hits the ground running with new eCommerce website

A London sports shop is enjoying increased sales thanks to Paul de Ridder of IRUN Docklands and its new internet marketing package.

Lou Marchant, Manager of
London City Runner, takes up the story: “Although we had a live website, it wasn’t meeting the company’s growing needs. The site was not user friendly, which made it difficult to update and manage. We knew we needed a website to actively market our products and attract new customers to the shop.”

Paul de Ridder, of
IRUN Docklands, approached Lou and recommended the IRUN WebBuildPRO eCommerce package to meet her needs. This platform provides the client with an easy to manage website, as well as a secure online shopping facility.

Lou continues: “Paul built the new London City Runner website, taking photographs and designing the site’s
graphics, to create a contemporary new look. The content was written by IRUN’s professional copywriters. From start to finish, it took just one month for the new website to go live.”

Working in close partnership with Lou, Paul carried out keyword research to provide a basis for the copywriting and help the
site’s organic optimisation. He also implemented a month-long experimental Pay per Click campaign. This encouraged sales in the early days of the site, and ensured it would have a prominent listing on the search engine Google.

Paul comments: “
InTouch, IRUN’s Customer Relationship Management (CRM) system, which integrates with the website, was also implemented for London City Runner. This allows the company to efficiently manage customer and prospect information, and provides a platform for future email marketing campaigns.”

Lou and her team are delighted with the new website and their whole Internet marketing package. The site is more readable, easier to use, and has given the business a very visible web presence. In the near future, Lou hopes to take advantage of IRUN’s
free online workshops, so she can learn more about website marketing and management. Included in her future plans is further development of the website and on-going Pay per Click campaigns.

Lou concludes: “IRUN has had a huge impact on our business as customers now know where we are and sales have increased. Paul de Ridder was always reassuring, friendly and helpful, every step of the way. IRUN offers so much more than other internet marketing specialists; I wouldn’t hesitate in recommending them.”

London City Runner, a leading sports wear shop based in the City of London, is a family business set up by Patrick Marchant in 1996 and provides specialist sports wear and accessories to runners at every level.


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