IPC open the door to a fresh new look

Newbury-based IPC Windows, Plastic & Glass is using its new website to project its fresh image – essential to the company’s continuing growth and prosperity.

Ian Griffiths, Managing Director of IPC, takes up the story: “I realised the existing IPC website was out of date and the management and monitoring of content was proving to be a headache too. I also realised the importance of internet marketing to the company’s success and therefore felt the time had come for a website overhaul.
Karen Chapple of IRUN Newbury was highly recommended by my accountant so I contacted her immediately.”

Ian continues: “Understanding both our target market and user requirements, Karen recommended a new
content managed website. She provided us with a full service: from construction and graphic design, to rewriting the site’s copy. Keyword research was also carried out as part of the search engine optimisation process.”

Karen comments: “Using IRUN’s
WebBuildPRO system, Ian can ensure the website is always up-to-date. I like to work with my clients to teach and encourage them to manage their sites, rather than just providing a helpline number. The IPC Windows’ website now presents a much more professional image. Also, because it is user-friendly, visitors are able to navigate around the site quickly and easily.”

Ian concludes: “Thanks to Karen skill and understanding, IPC’s website is now attracting more customers. The phones have been busier too, which means increased sales. It is now a powerful internet marketing tool, as well as reflecting IPC’s new image. I look forward to its ongoing success.”

IPC Windows, Plastic and Glass supplies and installs windows, doors, roofing systems and conservatories throughout southern England. A well-established and time-served company, IPC is a consummate professional in its field. With over 15 years of industry experience, Ian Griffiths, Managing Director of IPC, understands the importance of providing customers with the highest quality PVCu products. He states, “Our homes are probably the largest investment we will ever make. So to add value to our properties, it is crucial only the finest quality products are fitted.” IPC provides a diverse selection of PVCu products, tailored to suit the customer’s requirements. What’s more, IPC’s experienced team is always on hand to provide expert advice and assistance.


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